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It's a Niche Podcast
What if niching could set you free rather than box you in?
It's possible when you shift what you think you know about niching, even if you’re a reluctant marketer. Based on her experience with hundreds of coaches and healers, Amanda Jane explores the heart, art, and science of answering the question, “so, what do you do?”
Each week you can expect timeless principles, perspectives and lessons in niching. Plus stories of real entrepreneurs on their niching adventure.
Let’s get past niching and on to doing what you love most.
To learn more visit www.itsaniche.ca
It's a Niche Podcast
Why Niching Isn't About Demographics
In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t!
I’m share my point-of view that niching is actually about the specific problem you solve, not who you think your target audience is. We'll dive into why focusing solely on demographics can lead to frustration and wasted effort.
Then we’re gonna illustrate the importance of problem-focused niching with real-life examples and explain how this shift can help you attract your soulmate clients.
If you want more about how the niche is the problem, check out my Free Niche Kit. You'll get an hour-long masterclass and a worksheet filled with my best questions to help you get started. Find it at www.itsaniche.ca
Shownotes available here.
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If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca
