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It's a Niche Podcast
What if niching could set you free rather than box you in?
It's possible when you shift what you think you know about niching, even if you’re a reluctant marketer. Based on her experience with hundreds of coaches and healers, Amanda Jane explores the heart, art, and science of answering the question, “so, what do you do?”
Each week you can expect timeless principles, perspectives and lessons in niching. Plus stories of real entrepreneurs on their niching adventure.
Let’s get past niching and on to doing what you love most.
To learn more visit www.itsaniche.ca
Episodes
13 episodes
Getting the Right Niche Feedback (And Why it Matters)
Getting feedback is essential for shaping a successful niche, but not all feedback is created equal. In this episode, we’ll dive into why getting objective, constructive feedback is crucial—and how the wrong input even when it's well-intentione...
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Season 1
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Episode 12
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15:41
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Less Marketing? It's Possible with Niching
In this episode, we explore how having a clear niche can significantly reduce the amount of marketing you need to do. By honing in on a specific problem and audience, you become an expert, building trust with your best-fit clients. Plus your me...
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Season 1
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Episode 11
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11:36
Your Gifts and Skills in Your Niche
In this episode, we dive into the fourth and final element of creating a congruent niche: your unique gifts and skills. Your natural talents, traits and values are powerful tools that can set your niche apart and help you connect deeply with yo...
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Season 1
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Episode 10
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13:59
How Your Past Can Shape Your Niche
Your past experiences can hold the key to creating a niche that’s a genuine reflection of you. In this episode, we explore the third element of building a congruent niche: bringing your history and whole self into your business.We’ll div...
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Season 1
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Episode 9
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15:58
What Your Clients Really Want
Understanding what your clients truly want is the key to building a niche that resonates and succeeds. In this episode, we’ll dive deep into discerning your clients' desires and aligning them with your business. By focusing on what your clients...
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Season 1
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Episode 8
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13:48
What's the Problem with Your Niche?
The problem could be with how clearly you’ve identified the problem you solve. In this episode, I'm diving deep into the first crucial element of building a successful niche: getting crystal clear on the specific problem your ideal clients are ...
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Season 1
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Episode 7
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15:48
Secrets to a Niche That Works for You
Ready to uncover the secrets to creating a niche that truly works for you? In this episode, I’m sharing the framework I’ve developed to help coaches, healers, and online service providers finally feel at peace with their niche. This is about al...
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Season 1
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Episode 6
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20:33
How Getting Specific Makes You More Relevant
Ever feel like you're shouting into the void with your broad, one-size-fits-all message? Maybe it’s time to get specific—really specific.In this episode, I'm turning the tables on the old “cast a wide net” approach. I’ll show you how zer...
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Season 1
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Episode 5
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13:05
Niching Without Feeling Boxed In
If the thought of niching makes you feel boxed in, you're not alone. Many coaches, healers, and online service providers worry that defining a niche will limit them and stifle their freedom - it couldn’t be further from the truth.In this...
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Season 1
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Episode 4
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15:39
You Don't Need a One-Sentence Niche
Let’s debunk the myth that you need a perfect niche statement to start sharing your work and attracting your ideal clients, mmm k? The pressure to get it just right can be paralyzing and keep you from moving forward.Today we’re gettin...
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Season 1
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Episode 3
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11:57
Why Niching Isn't About Demographics
In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t!I’m share my point-of view that niching is actually about the specific problem you solv...
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Season 1
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Episode 2
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11:54